11 REASONS PEOPLE AREN’T RESPONDING TO YOUR FACEBOOK POSTSYou know that silence during a dinner when, suddenly, no one has anything to say?
That uncomfortable silence is being recreated on Facebook Pages everywhere. Businesses are asking questions that go unanswered and posting news items and product pictures that tragically go un-liked. Here are 11 reasons that you might be getting the cold shoulder from fans, and examples of how you can start avoiding those awkward dinner silences and start getting engagement on your Page: 1. Your questions are too personal Many small businesses and organizations know that questions can get fans involved, but it’s a certain kind of question. Don’t ask people what they’re doing for the weekend – if they want to share those plans on Facebook, they’ll do so with their friends. Instead, focus on questions that directly engage what you know your audience is interested in. How do you know your audience’s interests? Well, they liked your Page, so they must like your industry. Go with that: UK-based calligraphy supplies company Scribblers regularly asks industry-based questions.
2. The tone of the post is uninspiring
Remember, Facebook isn’t necessarily a business environment. You want to keep things conversational and inspiring. That doesn’t mean you need to throw eight exclamation points at the end of every post, just be positive and try not to sound like a robot. The best part is that, if you do hit the right tone, you can post about almost anything: MA-based burrito franchise Bolcoo has such a close relationship with fans on Facebook that the business shares marketing initiatives and asks their opinion on upcoming offers.
3. Every post is a block of black-and-white text
A Facebook Page that is crowded with an army of text isn’t just painful on the eyes, it’s boring. Smartphones and digital cameras have made it extremely easy to share pictures of what you do, so don’t neglect those opportunities! Better yet, make some pictures of your own. Our social media team here at Constant Contact will search Google or Pinterest for pictures, or even take snippets of infographics and put a quote or a snarky remark on it, so they come out like this beauty: 4. You’re trying to sell without getting to know your customers
Fans Like your Page because they’re passionate about your organization, but they’re also passionate about your industry. That means that the occasional post about a product is fine, but make it clear that there’s a reason behind the post. Maybe the product just came in, maybe it’s a solution for a recently published news article … or maybe the photo just came out really well and you know your fans will love it: MA-based restaurant In A Pickle uses the dreary weather as a launching pad for a great picture.
5. You’re not sharing the right stuff
Since fans are passionate about your industry, you can bet that they expect news, tips, and photos that are from that industry. The idea is to start becoming a great community and, most importantly, a resource. Confusing? Let’s say your business is a gym. You can share exercises and routines, but what else is your audience interested in? Well, it’s probably safe to assume that they wouldn’t mind healthy recipes, beauty advice, or posts that help them get to know their trainers a little better: Work It Out Fitness shares a lot more than just gym tips.
6. You’re not asking ‘why?’
Every time you post something to Facebook and expect engagement, ask yourself, “Why would someone “like” this?” People like posts because they agree with them, find them interesting, or find them funny. That’s about it. If there’s no passion in the post, then you won’t get any in return. FairyDogParents uses Facebook to keep donors up to date.
7. You’re not returning the favor
Speaking of “return,” don’t forget to return the favor. Commenters should feel like their feedback is appreciated – otherwise, what’s the point of getting involved? Be sure to respond when appropriate. Here, we see MN-based beer store The Four Firkins may actually have changed a customer’s mind, just by responding to a post.
8. Your Page has an identity crisis
Before your organization steps foot onto Facebook, it can pay off to design an editorial calendar. This can give you a sense of what you’ll be posting on Facebook regularly. But don’t get stuck on an editorial calendar, either. That risks putting your Page in a bobbing bubble of boring. Give yourself some flexibility to engage about current events in your business and in the industry at large. Give your opinion when you’re sharing these things: that gives your Page a personality, and that personality (and your expertise!) is what fans will want to see. 9. You’re not offering anything
Some businesses choose to use third-party apps like Social Campaigns to create contests that mandate fan participation as part of the entry: 10. You’re giving up too fast
Prepare for more than a few awkward dinner room silences. Building up an audience on Facebook takes time and engaging them can take even longer. Your goal should be to establish a personality and establish what, exactly, people will find when they come to your Page. The rest should follow naturally. Nonprofit FairyDogParents recently ran a survey to find out what fans wanted on the Facebook Page.
11. You’re forgetting the most important thing…
I’ll let you in on a little secret – I personally have a very high standard for outright “liking” a post. So do 99.5% of fans of the top 200 brands on Facebook. That’s right. A study found that just 0.5% of fans of these 200 brands were actively engaging the Page on a given week. Don’t forget that people come to Facebook to connect with their friends and family first. Everything else is secondary. There are a lot of lurkers out there – just because no one is responding doesn’t mean no one is reading! How do you engage fans on Facebook? Let us know below! source : http://blogs.constantcontact.com/product-blogs/social-media-marketing/people-respond-to-facebook-posts/ The Google AdWords Landscape (Infographic)The Methodology
We collected data from 10,000 page-one Google SERPs via Google.com on a weekday during normal business hours. Personalization was turned off, and the crawler emulated a logged-out Chrome browser. We parsed the major ad blocks (which have consistent DOM markers) and the links within those blocks. Keywords and categories were pulled from AdWords’ keyword tools, with 500 keywords coming from each of 20 categories. A Few Caveats Naturally, keywords pulled from the AdWords’ research tools are more likely to have commercial intent than the “average” keyword (if such a thing exists), so these percentages may not be indicative of the entire world of search queries. We did run these numbers at other time periods and on other days, and the results were fairly consistent. These statistics were computed by unique queries, not by query volume. The results seem to be very similar, though. For example, we found ads on 85.2% of the queries crawled – if we weight those queries by Google’s “global” volume, we get ad penetration of 84.5%. The correlation between the presence of ads and query volume was virtually non-existent (r=-0.018). The correlation between the presence of ads and Google’s competition metric was high (r=0.874). This is probably not surprising, since “competition” is essentially defined by how many advertisers are vying for any given query. The Changing Landscape This is only a snapshot of a rapidly changing picture. For example, paid shopping results are still relatively new, but we discovered them on almost 20% of the queries we crawled. Unlike the traditional AdWords blocks, paid shopping can appear in multiple positions and forms, including the larger, upper-right format previously reserved for Knowledge Graph. Even traditional top ads are evolving, with ads showing extensions, expanded site-links, lead generation forms, etc. Expect Google to experiment with new formats on the top and right, and to blend advertising into the Knowledge Graph area to increase CTR. This changing landscape will impact the efforts of people in both paid and organic search, so keep your eyes open, and don’t assume that this is something only the PPC team has to worry about. I just wanted to thank Dawn Shepard for all her help putting together the infographic. I know it was probably a bit painful to hear "Make it kind of boring!" ;) Posted by Dr. Pete to Search Engine Trends source : http://www.seomoz.org/blog/the-google-adwords-landscape-infographic SMS Marketing: Introduction And StrategiesSMS Marketing to grow as the best method of marketing world as a whole. SMS marketing was the first commercially available in 1996 and is today one of the easiest ways to connect with people. Nomordikumpulkan SMS Marketing to send a message to everyone. All this is done by an automated program and everyone can get on the Internet.
Competition will become more competitive by the day, and companies need a solid marketing and a cheap way directly related to population. In this approach, it is in the tradition of SMS marketing. But before SMS marketing is also necessary legal action, before placing it as spamming. SMS marketing concerns relate only to provide a mobile phone or a ringing tone, this is more of consciousness, such as tutorials, providing new business opportunities and local activities around you. SMS marketing is also good to get a lot of user feedback at the earliest. You can give your contact at the end of the message to give your comments. SMS Marketing in certain limits and length of short message, the legal and the government's support for the language, time and the public and the region as well. All these acts are performed by software and make the leader for all activities. SMS marketing has many types of activities that may cause the user to submit comments in response to marketing. Some are strong, winning contests, promotions and a plan of good weather. When a good marketing, you can help its customers to get their feedback on each of the products or services. good best time to give them time offers and new plans for the moment. In all other marketing services, SMS marketing is the easiest way to reach customers in every area of mobile network operators. Each of us can use the SMS gateway to trade in cheap and affordable price. SMS gateway to send and receive SMS without the help of mobile phones, so SMS service providers use marketing the SMS gateway is a mechanism to meet the needs of customers. To get a good reception from users target area or region should be short and clear, if you do not lose its meaning. SMS marketing is important in some regions where the number of mobile users are more than others. As an example of China is in a place where the use of mobile services is not due to a large population. Second India to participate to the maximum number of mobile services. Mobile operators also have significant effects on marketing and SMS. There are many companies that offer SMS marketing worldwide and offer better service to its customers. SMS marketing more and more popular in different regions such as Pakistan, South Africa and India as well. SMS marketing in the Middle East will soon be very popular. SMS marketing company in the UAE that grew up with the strategy and plans. There are many SMS marketing companies in the UAE and the MENA region can find the names and contact information over the Internet. 7 basic rules for SMS marketingThere's only one mobile app that almost everyone has. It's not Facebook, and it's not even email. Think bigger. Imagine an app that is integrated into the operating system of almost all of the 4 billion handsets out there. Guessed yet? I'll give you a hint: I'll text you later.
Yes. SMS is the only mobile app that is compatible with 99.9 percent of your audience's mobile phones, smart or otherwise. It's also the most widely accessible marketing tool, eclipsing email in the 18 to 24 category. If you want to reach young people, it's through their phone. According to Portio Research, global SMS messaging will break eight trillion by the end of this year. With an open rate above 95 percent, when you are thinking about "going mobile" you had better be thinking SMS marketing first. SMS marketing basicsAlthough SMS marketing has been around for a while, many businesses fear it and think that their customers might take offense to it. Yet a well thought out plan for acquiring numbers and sending service-oriented (value-added) messages is hugely successful for many companies. Here are a few pointers to help you avoid alienating your customers: Get permission first: No one likes receiving unsolicited messages. Ask for your customer's number, and be clear about what you will send. Only send what you say you'll send: Most people pay more attention to their mobiles than to their spouses, so once you have someone's personal mobile number, treat it with respect. If you're going to send marketing to someone on your "info updates" list, you need permission first. Think service first, sales later: People respond much better to service-oriented messages like appointment reminders, announcements of items being back in stock, and messages without an overt marketing message. Don't abbreviate or use slang: ul b lol'd at best and not understood at worst. Trust me. If you want to be taken seriously, just don't do this. Tell them how to get out: Any good SMS marketing platform will allow customers to unsubscribe by texting a word such as "STOP" to your number. In the U.S., Australia, Canada, and the U.K., you must have this feature by law. Send messages at appropriate times of day: Ever had your mobile go off at 3 am? Not nice. Most people sleep with their mobiles in the room with them. Don't give them a reason to STOP your messages. Discount codes and couponsOne of the most popular uses for SMS marketing is mobile coupons and discount codes. Everyone loves a deal, and when you offer your customers a chance to save, they'll gladly hand over their mobile numbers. In an eMarketer study, more than half of young adults said they would give their mobile numbers to a company in exchange for discount codes. Once your customers understand the value of exchanging their mobile numbers with you, you'll find they are responsive and covet the chance to engage with your brand on a more personal level. While trends in the app store come and go, SMS marketing gives you access to the widest number of mobile customers and is not about to be replaced. Pavel Webb is affiliate manager at TextMagic. 3 Easy Steps to SMS Marketing
GuideSMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.
In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It's an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering that 70% of the world population now have a mobile phone. In the United States alone that's 9 out of 10 people that carry a mobile device according to research done by MobiThinking. An infographic done by Microsoft predicts that in 2014, mobile internet usage will overtake desktop internet usage. Which makes sense, considering that already in 2011, more than 50% of all “local”searches are done from a mobile device. SMS marketing is considered to be one of the more direct and personal forms of marketing, but how do you know if it's right for your business? While it is true that consumers rarely receive texts from businesses and the cost is pennies per text messages, especially if purchased in bulk as a business it's important to do your due diligence before jumping in head first. Three things you must consider before diving into the SMS marketplace: How will you collect mobile numbers for SMS marketing? What pitfalls should you be aware of when it comes to SMS marketing? How will you send your SMS marketing messages? Step 1: Collecting Mobile Numbers for SMS Marketing Consumers see there mobile phone numbers has sacred, so you may find that many of them are not as apt to give you their cell phone number like they are their email address. We all know what's happened to most of them regarding email marketing and they have a right to fear that the same will occur with SMS marketing. In order to gain their mobile number they will have to have a great deal of trust in you and a relationship will help as well. They also need to know that what you'll be sending them via SMS message is exclusive offers, not the same offer that you give via email and social media. Be clear with your customers - and use the following guidelines when introducing SMS marketing to your customers:
You can collect their numbers using a sign up sheet at your register, asking them when talking on the phone, allowing them to submit a form on your website, or by giving them a number that they can text to subscribe to your SMS messages. Whatever you do keep a copy of their permission to market to them via SMS, if you run into problems you will be glad that you did. Step 2: Do Your Due Diligence As you collect the numbers and begin to use them in your SMS campaign be sure that you have measures in place that if a customer unsubscribes they are removed from your list immediately, it is illegal not to do so. There are actually a few laws you need to be aware of when it comes to mobile marketing. Opt-In Only You must obtain consent from the customer before sending an SMS text message. Unsubscribe With every message you send you must provide an unsubscribe option in the message and if they select that option you must unsubscribe them immediately. Be Aware of the Cost For customers without unlimited text messaging plans they can incur costs from your messages if it puts them over their limit. You need to make the customer aware that additional fees may apply if they are not on an unlimited SMS messaging plan. These are only guidelines, be sure to consult with an attorney to ensure that you have fulfilled all of your legal obligations before venturing into this marketing medium, it's your duty to understand the relevant laws. Step 3 - Setup, Create and Start Your SMS Campaign Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your your SMS marketing campaign. I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for you campaign, embed an unsubscribe message and easily manage your SMS marketing database including unsubscribes. I must admit my favorite provider at this time is SignalHQ. Their interface is easy to use and with only 500 subscribers, it's free so you have nothing to lose. SMS Marketing StatisticsBrowse our free collection of SMS Marketing statistics. Get the data that shows why SMS Marketing is essential for your business. All statistics are for the United States:
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